“Slow down and taste the sweet life.” That’s Back in the Day Bakery’s motto and a great standard to live by. The bakery is located in the Starland district, just outside of downtown Savannah. It has a quaint, vintage-inspired interior with sweets that have an equally homemade touch to them. Their Old-Fashioned Cupcakes with dreamy pink frosting and sprinkles add a nostalgic allure that brings you back again and again.
Owners Cheryl and Griffith Day have found success both in Savannah and nationally. They have been featured on Paula Deen’s cooking show, Paula’s Best Dishes, on the Food Network and will soon be publishing The Back in the Day Bakery Cookbook: More Than 100 Recipes From the Best Little Bakery in the South on March 1, 2012.
Cheryl was given the inspiration to start the cookbook because she wanted to have a book based on her and Griffith’s own food memories, as well as share the recipes that made the bakery popular. “We decided we wanted to tell some stories of how we followed our passion,” Cheryl said.
Both self-taught bakers, Cheryl and Griffith have had the bakery going on ten years.
“We want people to slow down and taste the sweet life,” Cheryl said. “Our goal is to make people happy.”
We visited Back in the Day Bakery to get Cheryl’s take on the making of their famous Old-Fashioned Cupcakes.
She took us in the kitchen and brought out a fresh-baked batch of the cupcakes, which she then iced with a pastel pink frosting and topped with baby-blue sprinkles.
The Dessert: Old-Fashioned Cupcakes
What’s Special About It? -Cheryl Day: “I think the fact that you can taste every bit of quality ingredients in the cupcake makes it special and fresh. I love the food movement phrase ‘I am a maker.’ I make things by hand, and I think people appreciate that … It gives you a dose of comfort to know that something is homemade.”
How Is It Made? -Cheryl Day: “I make (the cupcakes) with two different kinds of flour: cake flour and all-purpose flour. Cake flour gives me the fluffy texture I want, and all-purpose gives it a stability. I started making with both, because I wanted to re-create the flour my grandmother used. She lived in Alabama and, like most southern cooks, was particular about using White Lily Flour. I spent the summers baking with her.”
What Do People Say About? -Cheryl Day: “Old-Fashioned Cupcakes are our number one seller. It’s also our top cupcake. Pink is the most popular icing color. People always respond to pink. It’s love – that’s what pink is, and it’s nostalgic.”
Back in the Day Bakery
2403 Bull St.
Savannah, GA 31401
Tuesday to Saturday, 8 a.m. – 5 p.m.
Web site: backinthedaybakery.com